Twenty-two interviews were conducted with the owner, managers, employees, suppliers, customers, and competitors of an auto dealership employing 91 people in order to examine the oral traditions of that company. The interviews provided data on management styles, dynamics of the managers' interaction, general language usage, paralanguage, favorable and unfavorable stories, cliches, self disclosures, company line versus individual expression, and organizational phrases. An analysis of the transcripted interviews and field notes indicated that the company (1) showed a bias for action; (2) was close to the customer; (3) valued autonomy and entrepreneurship; (4) believed in productivity through people; (5) had a hands-on, value driven management; (6) stuck to what it knew how to run; (7) believed in a lean staff; and (8) operated with autonomy and discipline. The interviews also revealed that the informants supported the stated company policy, which stresses customer service and organizational growth along with personal aspirations. (Interview questions are included as well as sample stories and anecdotes.) (HOD)