ERIC Number: ED258269
Record Type: RIE
Publication Date: 1984-Apr
Reference Count: 0
Research on Content of the Basic Business Communication Course (and Related Issues).
Harcourt, Jules; And Others
More than 600 colleges and universities responded to a survey designed to determine the status of business communication education and to seek the opinions of business communication faculty on content emphasis and supplementary materials for an introductory business communication course. Survey results indicated that business communication instruction is an extensive offering in postsecondary schools. Two-thirds of the schools required a business communication course, while less than one-third required business English. Respondents indicated that in an introductory course the most emphasis should be given to communication fundamentals, letters and memos, and report writing, and the least emphasis given to communication theory and technology, organizational and oral communication, and related topics such as ethics and intercultural and nonverbal communication. While there was considerable agreement on the appropriate content emphasis for an introductory business communication course, there was a wide variation in instructional materials as indicated by the more than 100 textbooks used. The results also showed that microcomputers will play an increasing role in business communication in the future. (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: In: Professional Communication in the Modern World: Proceedings of the Southeast Convention of the American Business Communication Association (31st, Hammond, LA, April 5-7, 1984).