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ERIC Number: ED258263
Record Type: Non-Journal
Publication Date: 1985
Pages: 23
Abstractor: N/A
Reference Count: N/A
How the "Public Relations Journal" Responds to Criticism of Public Relations Ethics: A Qualitative Approach.
Olasky, Marvin N.
A quantitative analysis of 40 years of articles appearing in the "Public Relations Journal" was made to determine how the journal has responded to ethical criticism of public relations over the years. While 17% of the articles during one eight-year period discussed questions touching on ethics in some way, quantitative analytical tools did not indicate the direction or depth of coverage. A qualitative analysis showed three periods in what could be called the "why-to" history of the journal. Discussion of ethnics during the first two periods--from 1945 to 1960 and 1961 to 1975--began with defense of public relations practices and mounted to criticism, but ended with debate cut off just as key ethical questions were raised. The third period, which began in 1976, has so far had less published criticism of public relations ethics, and more "PR" for "PR." Although public relations leaders point to the quantity of journal articles on ethics as a sign that criticisms are being taken seriously, qualitative analysis shows the superficiality of all but a few articles. Essential issues have been ignored, and little interest in examining basic questions is evident among leaders of the field. (HOD)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A