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ERIC Number: ED258252
Record Type: Non-Journal
Publication Date: 1985-Aug
Pages: 25
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
ISSN: N/A
The Sensation Seeking Motive and Media Use.
Broihier, Mary C.; Manning-Miller, Carmen
A study was conducted to explore the relationships between sensation seeking--a multidimensional personality trait--and categories of leisure activity choices, mass media uses and gratifications, and television program preferences. It was hypothesized that low sensation seekers would find vicarious media such as television to be attractive leisure activities; that low levels of sensation seeking would be associated with an increased tendency to find the media an effective means for arousal control; and that certain types of highly involving television fare would be found more attractive to high sensation seekers than would less arousing fare. Subjects were 514 undergraduate students who completed a 40-item Sensation Seeking Scale. The results indicated a positive correlation between sensation seeking and participatory activities, yet also illustrated a highly variable pattern for enjoyment of mass media across dimensions of the sensation seeking trait. The "thrill and adventure seeking" subdimension was most strongly correlated with active participatory activities, whereas the "experience seeking" subdimension is related to other activities such as debating current affairs or attending plays. The "boredom susceptibility" subdimension related to both participatory and mass media activities, as did the "disinhibition" subdimension. The data also suggest that low sensation seekers are likely to use the media in very different ways than high sensation seekers. (Author/HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A