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ERIC Number: ED258249
Record Type: Non-Journal
Publication Date: 1985-Aug
Pages: 34
Abstractor: N/A
Reference Count: N/A
Gender Differences in the Predictors of Attitude Strength.
Kennamer, J. David
Telephone interviews with 389 people were conducted by undergraduate students to test the hypothesis that attention to economic news in the media would result in more beliefs about the economy, and that both news media attention and beliefs would lead to the holding of stronger attitudes toward the current administration's economic policy. Questions on the survey were designed to probe the respondents' knowledge of current economic conditions and leaders in the economic sphere of activity, their attention to economic issues in the media, and their attitudes toward President Reagan's economic policies. Years of formal education and a seven-point party identification scale, running from strong Democrat to strong Republican, were also included in the analysis. The responses indicated that, for men, attention to economic issues in the newspaper predicted attitude strength directly. Education, while predicting beliefs for the men, had no significant direct path to attitude strength. The picture was different for women, for whom education and strength of party identification seemed to be the only predictors of attitude strength. (The questionnaire is appended.) (HOD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A