ERIC Number: ED258240
Record Type: RIE
Publication Date: 1985-Aug-5
Reference Count: 0
Social Responsibility Personality Differences between Male and Female Communicators.
Hantz, Alan M.; Wright, Donald K.
A study was conducted to explore in what ways, if any, male public relations practitioners differ from their female counterparts in their level of social responsibility. Subjects were 105 public relations practitioners (60% female and 40% male) and 215 college students (71% female and 29% male), who completed the Berkowitz-Lutterman SRS Scale. The scale measures the respondents' orientation toward helping others even when there is nothing to be gained from such acts. Scale items were presented in Likert-scale format with agree/disagree response options. The results indicated that the students possessed a more fragmented attitude about social responsibility than did the professionals. Several differences appeared between men and women students where no such differences appeared among professionals. Women students tended to endorse more strongly the traditional values of doing one's best, keeping promises to friends, the need to associate oneself with others, and the worth of volunteering. The male students seemed to have acquired these aspects of personality, but to a much lesser degree. One possible explanation for the relative uniformity of attitude among male and female professionals may be that the field serves to shape the attitude toward greater responsiblity. In this case, one would expect the students to increase in social responsibility over time. However, if one views these attitudes as deeply ingrained, then the results portend a decline in the future responsibility of professionals. (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (68th, Memphis, TN, August 3-6, 1985).