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ERIC Number: ED258216
Record Type: Non-Journal
Publication Date: 1985-Aug
Pages: 50
Abstractor: N/A
Reference Count: N/A
Economic Theory and Broadcasting.
Bates, Benjamin J.
Focusing on access to audience through broadcast time, this paper examines the status of research into the economics of broadcasting. The paper first discusses the status of theory in the study of broadcast economics, both as described directly and as it exists in the statement of the basic assumptions generated by prior work and general experience. It then considers the use of that theory within applied research. Finally, it offers some ideas for the integration of theory into the study of broadcast economics through the use of supply and demand models. To this end, the paper confines its definition of broadcasting, or the broadcast industry, to that segment of commercial telecommunications whose signal is broadcast unscrambled to the general public over the standard radio and television bands. (An extensive bibliography is included.) (HOD)
Publication Type: Speeches/Meeting Papers; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A