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ERIC Number: ED257746
Record Type: RIE
Publication Date: 1984-Oct
Pages: 129
Abstractor: N/A
Reference Count: 0
Americans and the Arts: A 1984 Survey of Public Opinion Conducted for Philip Morris, Inc. Study No. 831011.
Harris (Louis) and Associates, Inc., New York, NY.
A national telephone survey of 1,504 adult Americans was conducted to determine the role that the arts play in their lives. Overall, results show that the arts are an indispensable part of the mainstream of American life. A shortage of leisure time causes people to be selective about their leisure time commitments. Despite this, arts attendance and participation continue to rise, but at a rate slower than in the late 1970's. Although the number of arts facilities easily accessible to people from their homes has increased, there is still a perceived need for more arts centers and for more performances and arts activities. Each year a larger number of people view the arts on television. The growth of the videocassette recording (VCR) industry could become a threat if the VCR becomes a substitute for live performances. Although increases in individual participation in the arts has slowed, there is still an impressive upward trend. Americans are very disturbed about cuts in public school budgets dealing with the arts; they want the arts taught in schools. The public is willing to finance the arts. For example, approximately 55 percent think there should be more rather than less federal financial contributions to the arts. The appendices contain a discussion of the survey method used and the questionnaire itself. (RM)
American Council for the Arts, Publications Department, 570 7th Ave., New York, NY 10018 ($5.00; quantity discounts available).
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: Philip Morris Inc., New York, NY.
Authoring Institution: Harris (Louis) and Associates, Inc., New York, NY.
Note: Survey conducted by the National Research Center for the Arts, an affiliate of Louis Harris and Associates. For survey highlights, see SO 016 558.