ERIC Number: ED257423
Record Type: RIE
Publication Date: 1984
Reference Count: 0
Look-Listen Opinion Poll, 1983-1984. Project of the National Telemedia Council, Inc.
National Telemedia Council, Inc., Madison, WI.
Designed to indicate the reasons behind viewer program preferences, this report presents results of a survey which asked 1,576 television viewers (monitors) to evaluate programs they liked, did not like, and/or new programs. Tables summarize the findings for why programs were chosen, their technical quality, content realism, overall quality, and how much they were liked, as well as kinds of programs monitors would like to see more of. Viewers ratings and comments are presented separately for adults and youth, and by ratings of excellent, good, fair, or poor, for a number of prime network programs: including the A-Team, Aftermash, Benson, Cheers, Dallas, Dynasty, Facts of Life, Falcon Crest, Fall Guy, Family Ties, Fantasy Island, Happy Days, Hardcastle and McCormick, Hart to Hart, Hill Street Blues, Hotel, Jeffersons, Knight Rider, Knots Landing, Love Boat, Magnum P.I., Mama's Family, Newhart, One Day at a Time, Peoples' Court, Real People, Remington Steele, Ripley's Believe It or Not, Silver Spoons, Simon and Simon, St. Elsewhere, That's Incredible, Trapper John M.D., Webster, and Whiz Kids. Also rated are news, public television, children's programs, sports, variety, and cable programs; made for television movies; reruns; soap operas; game shows; and talk shows. (LMM)
Descriptors: Adolescents, Adults, Evaluation Criteria, Opinions, Popular Culture, Programing (Broadcast), Surveys, Television Research, Television Viewing
National Telemedia Council, Inc., 120 East Wilson Street, Madison, WI 53703 ($5.00 per copy). The National Telemedia Council was formerly known as the American Council for Better Broadcasts.
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: National Telemedia Council, Inc., Madison, WI.