ERIC Number: ED257420
Record Type: Non-Journal
Publication Date: 1983-Jun
Reference Count: N/A
The Influence of Video Technology in Adolescence. Media Panel Report No. 27.
This report provides a detailed analysis of the video use and preferences of Swedish adolescents based on data drawn from the Media Panel project, a three-wave, longitudinal research program on video use conducted at the Department of Sociology, The University of Lund, and the Department for Information Techniques, the University College of Vaxjo, Sweden. Data were gathered in 1982 through in-depth interviews with 46 ninth grade subjects from Vaxjo who had earlier indicated that they used video in questionnaire surveys in December 1980 and March 1981. The introduction to this paper discusses (1) whether individuals are uncritical, passive recipients of mass media messages, or (2) whether both individuals and social groups actively select and use media to achieve various gratifications. The subject group is then identified in its sociological context and the media content it uses, and an analysis covers the relationship of uses and preferences to the social groups' values and feelings. The discussion of results covers the extent of viewing and analyzes viewing habits according to age, sex, and social background. Quotations excerpted from the interviews illustrate various points. Forty references are listed. (LMM)
Publication Type: Opinion Papers; Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: Lund Univ. (Sweden). Dept. of Sociology.
Identifiers - Location: Sweden