ERIC Number: ED257333
Record Type: RIE
Publication Date: 1985
How to Make Big Improvements in the Small PR Shop. Revised.
Moore, R. Keith, Comp.; Hunt, Susan, Ed.
This guide for small public relations (PR) offices at colleges and universities includes sample job descriptions, information on PR duties and priorities, sample policy statements and operating guidelines, sample publicity materials, questionnaires, and internal forms for organization. Twenty-six tips on time management are provided in an article by James Lubetkin, "The ABZs of Planning and Managing the Small PR Shop for Success." In addition, using an expanding file to become better organized is briefly discussed by Emily M. Burdis in "Tickle Your Memory." Job descriptions are presented for the public information director, publications specialist, and public relations director for different types of schools. Objectives for the PR office and publications and publicity offices of two colleges are specified, along with the public relations priorities for a university, and a community college's management-by-objectives plan. Policies and guidelines cover media relations, handling a crisis, publications and publicity, printing, and surveys. Materials that are used by 14 schools for collecting/transmitting information are also provided, including forms for requesting information and services, student and faculty information sheets, student/alumni surveys, news releases, and printing specifications. (SW)
Descriptors: Guidelines, Higher Education, Information Services, Institutional Advancement, Occupational Information, Printing, Public Relations, Publications, Publicity, Questionnaires, Records (Forms), School Personnel, Staff Role, Time Management
CASE Publications, Order Department, Box 290, Alexandria, VA 22314 ($16.50).
Publication Type: Guides - Non-Classroom; Tests/Questionnaires
Education Level: N/A
Audience: Administrators; Support Staff; Practitioners
Authoring Institution: Council for the Advancement and Support of Education, Washington, DC.