ERIC Number: ED257130
Record Type: RIE
Publication Date: 1985-Aug
Reference Count: 0
The Effect of Audio-Visual Redundancy on Audio and Video Recall in Television News.
Drew, Dan G.; Grimes, Thomas
A study was conducted to explore the process of learning from television news and the relationship between audio and visual channels. The subjects, 82 undergraduate journalism majors enrolled in five newswriting classes, were randomly assigned to experimental conditions. Newscasts were recorded from evening newscasts aired by networks, and scripts were written in typical broadcast style. Video was edited to the audio to produce the strongest possible match between two channels. In one condition (high redundancy) all stories had redundant audio and video. In the second newscast (medium redundancy) half of the stories were covered by video that did not match the audio. The third condition (low redundancy) had video that did not match the audio in any of the stories. Two other conditions were created to provide baseline measures for single-channel recall. The audio from the high redundancy condition was played to one group and the video from the high redundancy condition was shown to another. Resulting data showed that close coordination between audio and video improved audio recall of television news stories and that redundancy aided story understanding and audio information recall. (DF)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (68th, Memphis, TN, August 3-6, 1985).