ERIC Number: ED256881
Record Type: Non-Journal
Publication Date: 1985
Reference Count: N/A
Marketing Distributive Education. Secondary Curriculum Guide.
Holmes, Wally S.; And Others
This curriculum guide is intended to provide vocational teachers, supervisors, administrators, and counselors with a suggested model for organizing a course in general marketing. Discussed first are the philosophy, purpose, and objectives of the course. Second, course admissions and recruitment procedures are outlined. Included in the next three sections are descriptions of occupations related to marketing and distributive education, descriptions of Dictionary of Occupational Titles (DOT) code exit points, a list of employability skills, and a task listing by DOT code. After an outline of the structure and content of the curriculum is presented, a series of user guide sheets are provided. Each of these contains some or all of the following: the task or unit competency addressed, a performance statement, suggested instructional activities, a list of instructional materials needed, estimated class hours, estimated lab hours, a performance objective, and suggested testing activities and resources. Examined next are facility requirements and procedures for adapting the curriculum to serve various special needs students. The following instructional management information is included: guidelines for maintaining student competency records, procedures for criterion-referenced testing, and Georgia performance standards required for graduation. A glossary concludes the guide. (MN)
Descriptors: Admission Criteria, Business Skills, Classroom Techniques, Competency Based Education, Criterion Referenced Tests, Curriculum Development, Distributive Education, Employment Potential, Evaluation Criteria, Facility Guidelines, Glossaries, Graduation Requirements, Job Skills, Learning Activities, Marketing, Models, Occupational Information, Recordkeeping, Secondary Education, Special Needs Students, State Curriculum Guides, State Standards, Statewide Planning, Student Evaluation, Student Recruitment
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Sponsor: Georgia State Dept. of Education, Atlanta. Office of Vocational Education.
Authoring Institution: Georgia Univ., Athens. Div. of Vocational Education.; Georgia State Univ., Atlanta. Dept. of Vocational and Career Development.
Identifiers - Location: Georgia