ERIC Number: ED256638
Record Type: RIE
Publication Date: 1984
Reference Count: 0
Methods of Product Evaluation. Guide Number 10. Evaluation Guides Series.
St. John, Mark
In this guide the logic of product evaluation is described in a framework that is meant to be general and adaptable to all kinds of evaluations. Evaluators should consider using the logic and methods of product evaluation when (1) the purpose of the evaluation is to aid evaluators in making a decision about purchases; (2) a comprehensive assessment of a product or program is important, and omitted information might be critical; and (3) the evaluation is inherently comparative or summative in nature. A product evaluation checklist is presented and discussed. Major considerations on the checklist include examining the needs of and resources available for the consumer, looking at the range of possible products, studying the products in the light of needs and resources, and, through synthesis and summary, determining the best buy. Included in the discussion of each item on the checklist are specific questions, illustrative examples of how to apply the checklist, and warnings about ways to go wrong. (RM)
Descriptors: Check Lists, Comparative Analysis, Cost Effectiveness, Course Evaluation, Curriculum Development, Curriculum Evaluation, Educational Improvement, Educational Planning, Elementary Secondary Education, Evaluation Criteria, Evaluation Methods, Formative Evaluation, Higher Education, Performance Factors, Program Evaluation, Summative Evaluation, Textbook Evaluation
Publication Type: Tests/Questionnaires; Guides - Non-Classroom
Education Level: N/A
Sponsor: National Inst. of Education (ED), Washington, DC.
Authoring Institution: Northwest Regional Educational Lab., Portland, OR. Research on Evaluation Program.
Note: For a related document, see SO 016 298.