ERIC Number: ED256445
Record Type: RIE
Publication Date: 1985-May
Factors Affecting Students' Choice to Enroll at HCC: Implications for Marketing, Recruitment, and Advising.
Quinley, John W.
A study was conducted to analyze the factors which affect students' decisions to enroll at Harford Community College (HCC), Harford County, Maryland. An entrant follow-up survey was sent in spring 1984 to all students who were enrolled in a Maryland community college for the first time in fall 1982. The survey sought to evaluate the extent to which the community colleges were successful in assisting students to achieve their educational goals, in preparing students for transfer to a four-year college or university, and in facilitating students' career development. Based on responses from 305 (54%) of the 561 students still attending HCC, 273 (35%) of the 770 students no longer attending the college, and a marketing survey completed by 240 students, study findings revealed: (1) 50% of the respondents attended HCC to pursue career goals, 30% for academic goals, and 20% for self-enrichment; (2) 53% of the students attended HCC to attain an associate degree, 35% took courses without any intent to graduate, and 12% attended to obtain a certificate; (3) 44% of the full-time students earned an associate degree in 2 years and 33% in 3 years, while almost 80% of the part-time students receiving the associate degree graduated by their sixth year; (4) almost 90% of the respondents attended HCC because of its convenient location, 46% attended because of the low tuition costs, and 45% because of the availability of a desired academic program; (5) 60% of the respondents learned about HCC classes through the schedule of classes mailed to local residents; and (6) 46% of the students who were no longer enrolled at HCC planned to take courses at the college in the future. The survey instrument is appended. (HB)
Publication Type: Reports - Research; Tests/Questionnaires
Education Level: N/A
Authoring Institution: Harford Community Coll., Bel Air, MD. Office of Institutional Research.