ERIC Number: ED256322
Record Type: Non-Journal
Publication Date: 1985-Jan
Reference Count: N/A
Using Case Study Methodology to Describe Development Communication Programs.
King, James W.
Because proven systematic methods of description and analysis are not universally available for the case study methodology in development communication situations, 12 development communication case studies were examined to uncover their organizational schema. Findings were pooled to develop a suggested framework or model for the design of future case studies in development communication. It is argued that case studies should illustrate and provide examples, uncover relationships, and develop suggestions for future action. The following elements were mentioned in 11 or more of the case studies examined: channels, results, project design, objectives, audience, background, overview, scope, location, time/duration, message, and sector. Other categories noted in more than half of the case studies include organization/administration, sponsorship, and evaluation. Nine categories were mentioned in less than half of the case studies surveyed: cost, dissemination, staff, timelines, communication style, research, funding, sources of information, and references. The 28-category model presented includes four additional categories from the literature of development communication: program name and acronym, pretesting, formative evaluation, and monitoring. Thirty-five references are listed. (LMM)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Sponsor: Agency for International Development (Dept. of State), Washington, DC.
Authoring Institution: N/A