ERIC Number: ED255970
Record Type: RIE
Publication Date: 1985-Apr-11
Reference Count: 0
Rhetoric, Public Address, and Media Studies.
Carter, David A.
Rhetorical studies of the media during the past decade have tended to focus upon specific types of media such as music, television, film, and radio. Most recently, however, rhetorical studies such as James Chesebro's "The Media Reality" suggest that rhetorical critics are moving toward an examination of the collective influence of the media in shaping cultural realities. The undergraduate students at the University of South Florida are introduced to the relationships between rhetorical criticism and the media through a 16-week junior level course called Popular Forms of Public Communication. The course is divided into five units. The first unit introduces students to rhetorical criticism and focuses their attention on selected speeches and pieces of discourse. The second unit of the course deals with television and radio as forms of public communication. The third unit focuses on film as communication, while the fourth focuses on music as a form of communication. The final unit examines the graphic media such as cartoons, posters, magazines, photography, and postcards as popular media. During the course students are required to write three different rhetorical analyses focusing on three different media. The course constitutes a challenge to the students because it requires them to develop a critical perspective for rhetorical criticism in general and the media in particular. (HOD)
Publication Type: Guides - Classroom - Teacher; Speeches/Meeting Papers; Opinion Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Southern Speech Communication Association (Winston-Salem, NC, April 11-14, 1985).