ERIC Number: ED255959
Record Type: RIE
Publication Date: 1985
Crystal Balls and Mirrors: Reflections of Student Views on the Importance of Communication.
Austin, Bruce A.; Ventura, Paul G.
To investigate several questions concerning the perceptions held by undergraduate students enrolled in communication courses, a 32-item questionnaire was first mailed to employers to determine their evaluation of various communication skills. They were instructed to suppose they were to hire a college graduate with special preparation in the following areas: oral and written communication, mass media production and analysis, and organizational dynamics. Next, a 58-item questionnaire was developed for students that paralleled the employers' questionnaire. Students were asked to indicate how important the performance index items were to their own career success. Then they were asked to give their opinion on how employers would feel about the skills listed. Among the findings are the following: (1) students reported that both the ability to perform selected communication skills and the ability to train others in these skills were important to their career success; (2) students did not perceive a difference between their own rating of importance for the communication performance and training functions and how they believed employers would rate the same item; and (3) students rated the importance of their own ability to perform the communication skills as more important than the employers' actual rating of the importance of these skills. (HOD)
Publication Type: Reports - Research
Education Level: N/A
Authoring Institution: N/A