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ERIC Number: ED255882
Record Type: Non-Journal
Publication Date: 1985-May
Pages: 59
Abstractor: N/A
Reference Count: N/A
A Content Analysis of Three Major Television Networks to Determine the Extent of Positive Role Models Engaged in Reading Activities.
Weck, Debra A.
A content analysis of programing on the three major television networks was conducted to determine the number of positive role models who read actively on television. Programs on each network were analyzed for one week, and all references to or acts of reading were tabulated and categorized according to their purpose. These included characters carrying reading materials, books and reading materials used as set decorations, and characters actively reading. The results indicated only a small number of reading occurrences, and only a small percentage of these portrayed a character reading actively for enjoyment. More than half of the reading-related references were for set decoration, and very few children were portrayed reading actively. The results suggest that while opportunities exist to use active reading on television, few script writers seem to take advantage of these occasions to portray characters as positive reading models. (HTH)
Publication Type: Reports - Research; Dissertations/Theses - Masters Theses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A