ERIC Number: ED255181
Record Type: Non-Journal
Publication Date: 1985
Reference Count: N/A
The Diffusion of Electronic Text among University Students and Faculty: A Strategy for Laboratory Research. Monograph Number One of the Electronic Text Monograph Series.
Dozier, David M.
This monograph defines and describes research in the study of adoption of electronic text services in higher education institutions. Electronic text here includes text and graphic information encoded and transmitted via broadcast, signal, or cable, under user control. It places the diffusion of electronic text in higher education within the context of prior diffusion research; examines the perceived attributes of electronic text and the impact of these factors on the adoption process; and describes a series of discrete electronic text services specific to higher education. Characteristics of adopters are discussed, as well as perceived attributes of innovations that can affect their adoption, including their relative advantages and risk, compatibility, complexity, trialability, and observability. Applications of electronic text in higher education that are described include computer-aided instruction, computer-assisted registration, and electronic versions of discussion groups, "office hours," student advising, catalogs, course scheduling, course syllabi, bookstores, libraries, campus box offices, student record services, admissions screening services, "invisible colleges," and conventions and journals. A causal model is explained that allows, through laboratory simulations, the study of the relationship between perceptions that affect the adoption or the rejection of electronic text as an innovation. Eighteen references are listed. (LMM)
Publication Type: Information Analyses; Reports - Evaluative
Education Level: N/A
Sponsor: Corporation for Public Broadcasting, Washington, DC.
Authoring Institution: Electronic Text Consortium.; San Diego State Univ., CA. Center for Communications.