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ERIC Number: ED254866
Record Type: Non-Journal
Publication Date: 1985-Mar
Pages: 12
Abstractor: N/A
Reference Count: N/A
Stases, Common Topics and Lines of Argument for the Letter of Application: A Reader-Centered Heuristic Procedure.
Merrill, Stephen M.
The letter of application should make use of message strategies that show the writer's awareness of the explicit needs of specific readers. However, very few students are able to write them, partially as a result of the audience analysis procedures that are suggested for student use. Students need a reader analysis procedure to help them learn ways of framing messages that are reader adaptive. Classical rhetoric offers such procedures through stases, common topics, and potential lines of argument. Their sequence guides the writer from a general classification of the nature of the point of contention, through a limited list of questions for locating potential points of objection, to ways of framing arguments to deal with those points. For the letter of application, the common topics and lines of argument for existing positions might include such questions as, (1) What needs or requirements are made evident by the persuasive target? (2) What are the applicant's qualifications for the job? and (3) What are the disadvantages in the persuader's qualifications? By focusing the students' attention on potential objections, this system should help them gain insight into how others might view their qualifications and ways of dealing with objections. (HOD)
Publication Type: Speeches/Meeting Papers; Guides - Classroom - Teacher
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A