ERIC Number: ED254851
Record Type: Non-Journal
Publication Date: 1985-Jan
Reference Count: N/A
Sins of Omission and Commission: The Press and Pre-Election Polls.
Speckman, Karon Reinboth
Noting that public opinion polls are here to stay, this report focuses on the difficulties of good poll reporting in newspapers that use (1) syndicated polls; (2) private polls from political candidates, or (3) their own polls, and argues that newspapers must learn how to report them well. The first section of the report traces the history of polling in American politics from the 1824 presidential campaign to the polls of the 1980s. The second section provides excerpts from criticism and praise of polling, and the third discusses reporting and analyzing errors. The fourth section offers guidelines for improving the reporting of polls, and the last discusses the continuing need for polling. (FL)
Publication Type: Information Analyses
Education Level: N/A
Authoring Institution: Freedom of Information Center, Columbia, MO.