ERIC Number: ED254207
Record Type: Non-Journal
Publication Date: 1983
Reference Count: N/A
Strategic Assessment of the Teletext and Videotext Markets for the Corporation for Public Broadcasting. Final Report and Appendices.
Corporation for Public Broadcasting, Washington, DC.
This two-volume report of a planning study conducted for the Corporation for Public Broadcasting presents an assessment of the opportunities and risks associated with public broadcasting's involvement in teletext and videotext. Volume 1 contains a strategic assessment that offers analysis, recommendations, and conclusions regarding the market for teletext and videotext, public television's position in that market, and actions that should be taken to maximize the position. The second volume contains two appendices with reports that form the basis for the strategic assessment, entitled "A Situational Assessment of the Teletext and Videotext Markets" and "An Institutional Assessment of Public Television's Ability to Enter New Ventures." The first provides a picture of the current marketplace, an assessment of the existing opportunities and obstacles to entrance and a perspective on future market developments and conditions. The institutional analysis examines the mission, strengths, and weaknesses of public television in relation to possible entrance into teletext or videotext ventures and identifies key issues for consideration. (LMM)
Publication Type: Information Analyses; Opinion Papers; Reports - Evaluative
Education Level: N/A
Authoring Institution: Corporation for Public Broadcasting, Washington, DC.