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ERIC Number: ED252845
Record Type: Non-Journal
Publication Date: 1984-Aug
Pages: 36
Abstractor: N/A
Reference Count: N/A
A Quantitative Profile of Gannett Newspapers.
Jensen, Dwight Wm.
Measurements were taken from 8 randomly selected Gannett papers and from 23 non-Gannett papers in an effort to determine whether Gannett papers are unlike other kinds of papers. The content of every issue of every newspaper was divided and measured into eight categories: advertising, news, opinion, letters, sports, features, entertainment, and packaging. In addition, all news stories on the front pages and the split pages were categorized according to topic. In another effort to determine a newspaper's propensity to emphasize local or nonlocal material, a tally was made of all stories of current general news interest, including feature stories that appeared to be efforts to present current factual information. Stories were identified as local and state, or national and international, or regional. From the findings it was concluded that Gannett papers tend to have characteristics that differ both from independently owned newspapers and from newspapers owned by other chains. There is support for the frequent claim by Gannett that it offers its papers local autonomy. There is also support for claims and research indicating that the Gannett Company is very profit-oriented. Findings also suggest that, in many respects, a Gannett paper resembles an independent paper more than it does a paper owned by another chain. (HOD)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A