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ERIC Number: ED252796
Record Type: Non-Journal
Publication Date: 1984-Apr
Pages: 21
Abstractor: N/A
Reference Count: N/A
The Effects of Semantic and Stylistic Variations in Language on Perceptions of Social Influence Characteristics.
Wyman, Elizabeth A.; And Others
In order to examine how the manipulation of the stylistic and semantic attributes of a counselor's language affects client perceptions of counselor expertness, attractiveness, and trustworthiness, 132 college students (88 females, 44 males) were randomly assigned to listen to one of four counseling audiotapes; the tapes were identical as to topic and script but contained varied selected semantic and stylistic features of counselor language. After listening to the tapes, subjects indicated their perceptions of the counselor's social influence, using the Counselor Rating Form. The counselor role transcripts were processed through the Computer Assisted Language Analysis System (CALAS), to identify semantic variation indicated by verb type (action or state), and stylistic variation (simple or complex) indicated by phrases per clause and total number of words. Analysis of results showed that counselor use of complex language yielded more favorable expertness ratings than did use of stylistically simple language. The findings indicate modest support for the proposition that language variables influence perceptions of counselor social influence. (BH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Audience: Researchers
Language: English
Sponsor: N/A
Authoring Institution: N/A