Developed by a team of strategists to help local school districts in Michigan win school millage elections, this manual details the factors that go into a successful election campaign. The campaign is broken into five phases: building a coalition, surveying and gathering information, developing a campaign theme and campaign plan, identifying and persuading supporters, and getting supporters to the polls. Sections of the manual cover the special characteristics of millage campaigns: organizating the campaign staff and establishing the roles of its members; planning the campaign calendar; organizing special committees and running meetings; establishing a file on voters; surveying the community; and packaging the ballot question. Other sections cover using written materials; canvassing; using phone banks; watching the polls; obtaining and using volunteers; raising funds; working with the media; the roles of school employees, students, and community organizations; and postelection activities. Appendixes include such resource materials as sample forms, guides for interviewers and evaluators, questionnaires, and campaign theme ideas. (PGD)