Ways in which behavioral scientists can use both vertical (logical) and lateral (creative-intuitive) thinking to improve their research are discussed. Creativity in the selection of research questions would require that behavioral scientists ask questions whose answers could make a difference to societal and world well-being. Behavioral scientists must explore through lateral thinking various kinds of research methodologies and choose those that best match the topic(s) under research. The most creative step that a behavioral scientist might undertake would be not to collect yet another piece of data, but to synthesize more of the knowledge that already exists. It is the creative investigator who can discover pattern, who can draw into greater unity that which had been widespread. What is needed is a course in creativity training for Ph.D. candidates in the behavioral sciences. In such a course, neophyte researchers would learn to establish greater contact with their right hemisphere capacities in order to acquire lateral as well as vertical thinking skills. A combination of lateral and vertical thinking styles can create complementary perspectives and in the process a new dimension can be conceived. (RM)