ERIC Number: ED251001
Record Type: RIE
Publication Date: 1984
Reference Count: 0
When a Department's Life Is on the Line: Enter MECA--Music Enrollment Campaign.
Sarazen, Patricia A.
An approach designed to increase the viability of college music departments, the Music Enrollment Campaign (MECA), is discussed. The approach involves the development of departmentalized enrollment strategies. The first step is a needs assessment by an outside consultant to identify the qualities, capabilities, and limitations of the department. The consultant considers such areas as enrollment, music curriculum and facilities, music personnel, and student music organizations. A main objective is to increase the number of music majors/minors and the enrollment in general music courses. Enrollment strategies are planned collaboratively with other administrative offices. Another objective is to promote opportunities for music department performances on campus and in the community. Increased institutional awareness of the department and support from both the institution and the community are sought. At the core of the MECA plan are miniprojects related to recruitment, music organizations, publicity, department events, and publications. The department needs only the freedom to allocate the budget in accordance with program requirements, rather than additional funds. The enrollment campaign approach is also available as an automated program. Responsibilities of the music chair are noted and dramatic results are described for one college that used MECA to reverse an enrollment decline. (SW)
Publication Type: Reports - Descriptive
Education Level: N/A
Authoring Institution: N/A
Note: Information on the computerized version of MECA is available from GWU, School of Education, Attn. Dr. Reynolds Ferrante, 2201 G St. Room 506H, Washington, DC 20052.