ERIC Number: ED250756
Record Type: RIE
Publication Date: 1984
Reference Count: 0
Mass Communication: Abstracts of Doctoral Dissertations Published in "Dissertation Abstracts International," July through December 1984 (Vol. 45 Nos. 1 through 6).
ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL.
This collection of abstracts is part of a continuing series providing information on recent doctoral dissertations. The 37 titles deal with a variety of topics, including the following: (1) the role of television in the lives of older homebound individuals; (2) radio wars between Cuba and the United States; (3) the relationship between involvement, mass media habits, and health information seeking; (4) mass communication and cultural stasis; (5) relationships between alternative aspects of advertising intensity and market structure in selected product categories; (6) mass media and the cognitive images people hold of other nations; (7) factors that relate to effective use of radio in nonformal education in developing countries; (8) Japanese educational television and its implications for American educational television; (9) cognitive response to political advertising; (10) the effect of sexual stereotyping in print advertising on brand name recall, sales point recall, and buying attitude; (11) all-news radio listening from a structuralist point of view; (12) the narration within the narrative in voice-over; (13) public access cable television; (14) dynamics of development communication; (15) regulatory policymaking; and (16) the United States commercial television export phenomenon in the international market. (HOD)
Publication Type: Reference Materials - Bibliographies
Education Level: N/A
Authoring Institution: ERIC Clearinghouse on Reading and Communication Skills, Urbana, IL.
Note: Pages may be marginally legible.