ERIC Number: ED250048
Record Type: RIE
Publication Date: 1984-Nov
Reference Count: 0
Preliminary Market Analysis and Institutional Assessment.
Clagett, Craig A.
Developed for planners at Prince George's Community College (PGCC), this report presents information to be used in the college's new planning process for fiscal years 1987 through 1991. The first section presents an analysis of the college's current situation, including information concerning PGCC's market share; enrollment trends; and student demographics, goals in attending PGCC, attendance patterns, and program choices. The second section examines a number of factors in PGCC's external environment that will affect the institution during the 5 year period. Information is presented on the decline in county high school graduates, an aging population structure, a growing economy, increasing competition from other institutions, constrained governmental funding, financial aid availability, new residents and their educational attitudes, and the possible reinstatement of military conscriptions. The third section enumerates several internal PGCC characteristics that will influence institutional planning, including the labor intensive nature of PGCC; its history of efficient operation, tenured faculty, mission, retention of transfer students, community image, and scheduling policies; and the development of new programs and delivery methods. The bulk of the report is devoted to data displays related to the factors discussed in the first three sections. Planning briefs and a response form are attached. (LAL)
Publication Type: Reports - Descriptive
Education Level: N/A
Audience: Policymakers; Practitioners
Authoring Institution: Prince George's Community Coll., Largo, MD.