ERIC Number: ED249943
Record Type: Non-Journal
Publication Date: 1983
Reference Count: N/A
Reaching Out: The Role of Audio Cassette Communication in Rural Development. Occasional Paper 19.
Adhikarya, Ronny; Colle, Royal D.
This report describes the state-of-the-art of audio cassette technology (ACT) and reports findings from field tests, case studies, and pilot projects in several countries which demonstrate the potential of audio cassettes as a medium for communicating with rural people. Specific guidance is also offered on how a project can use cassettes as a communication or teaching tool. The changing concept of development is discussed as well as major communication problems in rural development. The problems of rural development and communication are illustrated by the case study of a migrant farmer project in a remote rural area in Pematang Panggang (South Sumatra, Indonesia). Experience is also reported on the use of audio technology with agricultural extension workers in Bangladesh. Additional topics include the characteristics of cassettes that make them so powerful, the content and format used in ACT systems, and distribution systems. Findings from evaluations of the ACT system are summarized, as well as policy implications and research needs. Appendices include a chart of selected rural development cassette projects; a description of cassette projects and simple audio cassette recording equipment, and profiles of the following projects: Assistance to Rural Broadcasting, Afghanistan; Radio Mensaje, Ecuador; the Kipsigis Homesteads Cattle-Dip Management Program, Kenya; and the Pila Project, Guatemala. Sixty-nine references are listed. (LMM)
Publication Type: Information Analyses; Reports - Research
Education Level: N/A
Authoring Institution: Asian Mass Communication Research and Information Centre, Singapore.
Identifiers - Location: Afghanistan; Ecuador; Guatemala; Kenya