Views of members and key pension plan administrators concerning the Teachers Insurance and Annuity Association-College Retirement Equities Fund (TIAA-CREF) were assessed. Attention was focused on perceptions of the organization's strengths and weaknesses, and the importance of these characteristics in creating its reputation. Telephone interviews were completed with 1,200 active members and 300 administrators, 200 at private and 100 at public institutions. It was found that satisfaction with TIAA-CREF was high. Seven out of 10 members said the TIAA-CREF option offered a sufficient variety of investment options. However, one out of three administrators said the variety of options was not sufficient. TIAA-CREF's strongest points with participants and administrators were its security, portability, rate of return, and general reputation. Participation in TIAA-CREF was mostly voluntary, and there appeared to be little competition for pension coverage except at public institutions. Detailed findings about TIAA-CREF are provided, including attitudes about the plan based on respondents' age group, income, voluntary/required participation, and knowledge level about the plan. Demographic characteristics of respondents are detailed, and a study questionnaire is appended. (SW)