ERIC Number: ED249842
Record Type: RIE
Publication Date: 1984
Improving Internal Communication.
Bonus, Thaddeus, Ed.
Guidelines for developing the internal communications of colleges and universities, researching internal communication needs, and increasing information flow through traditional and nontraditional media are provided in 11 articles. Titles and authors include the following: "Work for an Open Internal Communication Policy" (Thaddeus Bonus); "Five Steps to Developing an Internal Communications Plan" (Sharon Logsdon Yoder); "The Internal Communicator's Prominent Role in PR" (Louis Cartier); "Why You Should Conduct Communications Research" (Robert Smith); "Writing for the Internal Audience" (Carol Reuss); "The Craft of Editing an Internal Publication" (Rosalyn Hiebert); "How to Write Headlines That Entice and Inform" (Paul Desruisseaux); "Controversy and the Free Press" *Mary Ann Aug); "How to Communicate Internally Through Multiple Media" (Terry D. Newfarmer); and "Enhance Productivity with Effective Internal Communication" (Eldon G. Schafer and Larry Romine). A statement of editorial policy for the University Times (University of Pittsburgh, 1982) is also included. In addition, an appendix lists internal publications and editors at 80 U.S. and Canadian schools. (SW)
Descriptors: Communications, Editing, Higher Education, Information Dissemination, News Writing, Organizational Communication, Productivity, Public Relations, School Publications, Writing for Publication, Writing Skills
CASE Publications Order Department, 80 South Early Street, Alexandria, VA 22304 ($16.50 prepaid).
Publication Type: Collected Works - General; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Authoring Institution: Council for the Advancement and Support of Education, Washington, DC.