Future societal trends and implications for the college union and student activities profession are considered. Ten major trends identified by John Naisbitt in his recent book "Megatrends" are used as focal points. Attention is directed to shifts from: an industrial society to an information society; forced technology to high tech/high touch; a national economy to a world economy; short-term to long-term planning; centralization to decentralization; institutional help to self-help; a representative to participatory democracy; hierarchies to networking; North to South; and either/or to multiple options. Specific projections include: operations of unions and student activities staff will be computerized; there will be a need to provide additional personalization to staff and students; the closely related trends of self-help and high touch (human response) will probably have the greatest challenges for the profession; student involvement in policy decisions will become more meaningful; and the competition for student enrollment will increase for the Northeast United States, while the three growth megastates (California, Florida, and Texas) will be oversubscribed. Harold K. Hodgkinson's projections of the college student populations in the 1990s are also listed. (SW)