The extent to which values of college department heads were linked to their attitudes toward selected educational innovations was assessed. Five deans of education were requested to select and rank five innovations from a list of 29. A list of the innovations, the Study of Values survey, and a demographic and descriptive questionnaire were mailed to 42 department heads at Southeast institutions. The 31 male respondents were department heads in institutions offering a master's, educational specialist, and/or doctoral degree in administration and educational leadership. The five innovations were: interdisciplinary seminars, off-campus activities, university without walls, major-field requirements, and specification of meaningful introduction into the the humanities, social sciences, and math and physical sciences. Demographic and descriptive data were collected on: highest academic degree held, length of service in the administrative position, sex, age, size of institution, highest academic degree offered by the department, and department organization. A significant relationship was found between the respondents' attitudes and values toward innovations. There was no significant relationship between the respondents' attitudes and demographic and descriptive variables. (Author/SW)