ERIC Number: ED249036
Record Type: Non-Journal
Publication Date: 1981-Jun
Reference Count: N/A
Communicating with Mexican Americans: Por Su Buena Salud = Communicando Con Mexico Americanos: For Their Good Health. Proceedings of the Conference (Houston, TX, September 13-14, 1979).
Moore, Thomas J., Ed.; And Others
The conference focused on the role of the Mexican American's cultural language, tradition, life style, health practices, and media utilization in the design of effective health education and information programs. Representing various local, state, and national health, education, and media organizations, the 108 participants attended sessions on sociocultural factors, health values, and perceptions affecting health communication, and use and evaluation of media in disseminating health information. Each session consisted of a keynote address, three or four related research presentations, and a workshop session. Workshop participants used a health communications methodology to complete a case study which involved the design of a model health communications campaign to educate the Mexican American community about services provided by a health maintenance organization for cardiovascular disease. A media critique session provided participants with guidelines for content and production which should be considered in designing health communication materials. Topics of the research presentations included the determination of Hispanic knowledge, attitudes and practices related to cancer for the purpose of education programs; alternative methods of presenting bilingual health education messages; and a videotape package to reach Hispanics with cancer health education. This report contains the keynote and research presentations, workshop results, conference evaluation and evaluation questionnaire, media critique forms, and the case study. (NQA)
Descriptors: Audiovisual Aids, Bilingual Instructional Materials, Cardiovascular System, Case Studies, Communication (Thought Transfer), Community Attitudes, Cultural Background, Health Education, Health Materials, Health Services, Information Dissemination, Media Selection, Medical Education, Mexican Americans, Sociocultural Patterns, Television
Publication Type: Collected Works - Proceedings
Education Level: N/A
Audience: Administrators; Community; Practitioners
Authoring Institution: National Heart and Lung Inst. (DHHS/NIH), Bethesda, MD. National High Blood Pressure Education Program.