ERIC Number: ED248829
Record Type: RIE
Publication Date: 1984-May
Reference Count: 0
Leisure and Functional Reasons for Subscribing to Cable Television.
McDermott, Steven; Medhurst, Martin J.
To investigate the integration of new communications technology into existing patterns of leisure, a functional research model must be combined with a paradigm based on leisure time and the economical use of such time. A survey of 273 Davis, California, residents investigated the relationship between the desire to subscribe to cable television (CATV) and time utilization, leisure activities, utility and uses of television, and perceived advantages and disadvantages of television. Forty-one percent of the respondents indicated that they would subscribe to CATV once it was offered. CATV was considered an addition to current outside activities and not necessarily as a substitute for them. Heavy users of overall media were less likely to subscribe than those who were not. Heavy users of broadcast media (television and radio) were not more likely to subscribe than light users, and heavy users of print media were less likely to subscribe. Although economy of leisure per se appears to have little relationship to cable television subscription, economy and the perceived function of media use does appear related. Footnotes cite 14 references. (LMM)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (San Francisco, CA, May 1984).