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ERIC Number: ED248786
Record Type: Non-Journal
Publication Date: 1983-May
Pages: 71
Abstractor: N/A
Reference Count: N/A
Foundation for Strategic Choices for Frostburg State College. A Report of the Findings of the College's Marketing Task Force.
Lyons, Paul, Ed.; And Others
Strategies and action programs for Frostburg State College are proposed to promote student recruitment, educational quality, and student retention. Data are provided to illustrate the decline in the numbers of traditional college students. Seven assumptions in making enrollment projections are also presented. Recommendations are presented in the form of action plans (strategies and tactics) for the areas of recruitment, quality, and retention. For each action program, information is provided on: the target market, needs assessment, market goal, tactics, completion date, office responsible, actions planned, success indicators, and cost. Goals and plans concerning educational quality (knowledge, values, and cognitive skills) are also identified. Objectives of action programs include: develop a college marketing committee and a marketing consultant, create an alumni recruiter network for selected schools in Maryland, target recruitment to high school juniors and seniors, use faculty for recruitment, expand public relations efforts, expand a program for talented and gifted students, make course offering available to part-time adults, establish a peer advising center, expand the honors program, expand individual tutoring, and implement exit interviews and surveying of dropouts. Findings of a retention study are appended. (SW)
Publication Type: Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A