ERIC Number: ED248566
Record Type: RIE
Publication Date: 1984-May
Approaches to Human Communication Training: The Sociological Focus.
Since contemporary media have an undisputed effect on the shaping of the social values of society, careful training of communication media specialists is needed, as well as unified international policies for such training. In a rapidly advancing technological society, the media communicator's task is twofold: first, to firmly grasp and conquer telecommunications technology, and, second, to redirect the role of the media from that of carriers of information to that of actual art forms themselves, capable of creating unique events, idiosyncratic only to the particular medium. The training of media communicators dictates that trainers estimate accurately and underline with precision the extent to which the main communication media have managed to replace old forms of information dissemination with new global ones. Media communicators must also be better prepared for the challenges of future international relations, recognizing the significant role the mass media can play in breaking cross-cultural barriers. Background in the theories of television composition, understanding of semiotics as they relate to the communication media, media symbolism as expressed by the sights and sounds of pictures, and satellite communication are but a few areas of immediate concern to future communicators. (HOD)
Publication Type: Opinion Papers; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Delphi Symposium on Developing Human Resources in Communication through University Training (Delphi, Greece, May 6-11, 1984).