ERIC Number: ED248511
Record Type: RIE
Publication Date: 1984-Aug
Reference Count: 0
A Comparison of Newspaper Coverage of Male and Female Officials in Michigan.
To replicate previous studies indicating a consistent pattern of unequal treatment of women in newspaper coverage, a study examined how 21 Michigan newspapers treated stories involving male and female state officials over an eight-week period. In particular, the study focused on the amount of coverage, the context of the coverage, the length of stories, and the manner of identification and description of male and female officials. The effects of occupation and seniority were also probed. Approximately 450 stories were analyzed and coded. As in previous studies, the results indicated that women were mentioned less often than their male counterparts. However, when the analysis was controlled for seniority, the difference almost disappeared. The findings of the present study deviated from those in the previous studies in that they failed to show any evidence of difference in the description and identification of males and females. The study also found no real difference in the length of stories about male and female officials. However, other findings of previous studies were replicated, including differences in the contexts in which males and females were mentioned. (HTH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (67th, Gainesville, FL, August 5-8, 1984).