ERIC Number: ED248381
Record Type: Non-Journal
Publication Date: 1983
Reference Count: N/A
Curriculum Guide for Marketing and Distributive Education (Second Year).
South Carolina State Dept. of Education, Columbia. Office of Vocational Education.
This curriculum guide consists of materials for use in teaching the second year of a two-year course in marketing and distributive education. Included in the guide are field review information, an introduction, a course outline, a series of unit outlines, a bibliography, and a list of audiovisual materials. The following topics are addressed in the unit outlines: cooperative education programs in marketing, communication skills in marketing, merchandising skills in marketing, personal selling skills, math for marketing, product and service technology, display and sales promotion, advertising, human relations skills in marketing, management skills in marketing, and store organization and operations. Each unit contains some or all of the following: a unit outline; a statement of purpose; and a lesson plan that consists of correlated lists of topics, behavioral objectives and learning activities, and related resources as well as one or more supplements in the form of activity sheets, handouts, transparency masters, and survey instruments. (MN)
Descriptors: Administration, Advertising, Audiovisual Aids, Behavioral Objectives, Business Education, Classroom Techniques, Communication Skills, Cooperative Education, Distributive Education, Guidelines, Human Relations, Learning Activities, Lesson Plans, Marketing, Mathematics Skills, Merchandising, Salesmanship, Secondary Education, State Curriculum Guides, Teaching Methods, Vocational Education
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Authoring Institution: South Carolina State Dept. of Education, Columbia. Office of Vocational Education.
Identifiers - Location: South Carolina