ERIC Number: ED247919
Record Type: Non-Journal
Publication Date: 1983
Reference Count: N/A
Communicating in the '80s. New Options for the Nonprofit Community.
This booklet includes descriptions of new communications technologies and case studies of how they can be used in planning for appropriate and effective use of technology to enhance service to the public. Single-page overviews of satellites, broadcasting, videotex, cable television, microcomputers, teleconferencing, personal video, and telephones are provided. Individual chapters provide details on how public service organizations have used these technologies in fund raising, publicity and media relations, public education, consensus building and advocacy, research and dissemination, training and professional development, delivery of services, and management and administration. Brief case studies summarize a variety of projects developed by such organizations as school districts, the People for the American Way, United Methodist Communications, the Domestic Policy Association, the League of Women Voters, the American Business Network, the United States Chamber of Commerce, the American Enterprise Institute, and the AFL-CIO. A resource list includes 19 organizations, 16 books, and 8 periodicals. (LMM)
Descriptors: Administration, Advocacy, Delivery Systems, Fund Raising, Microcomputers, Nonprofit Organizations, Professional Development, Public Education, Public Relations, Research, Telecommunications, Training
Benton Foundation, 1776 K Street NW, Washington, DC 20006 ($3.00 per copy; $2.00 each for ten or more copies).
Publication Type: Guides - Non-Classroom; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Community; Practitioners
Authoring Institution: Benton Foundation, Washington, DC.