The importance of defining the college experience in specific terms in publications for prospective students is discussed. The academic area is the most vital to describe, since college work differs greatly from high school in the emphases on academic diversity, self-initiative, and study outside the classroom. Publications should describe experiences of the typical student week during the freshman year, as well as descriptions of opportunities for internships, cooperative education, and independent study. They should also explain the rationale for required courses (i.e., English composition helps in communicating thoughts clearly), and show how course work is a prerequisite to advanced work and to a career. The point is that understanding the academic environment is achieved through specificity. Examples can be provided of students involved in academic endeavors (e.g., students conducting research, students studying abroad). The quality of the faculty can be established by stating the percentage of faculty who have attained doctoral degrees or awards. Student life can also be described, including clubs and dormitory life, and alumni achievements can be cited to note career possibilities. Numerous examples that could be included in publications for prospective students are provided. (SW)