ERIC Number: ED247614
Record Type: Non-Journal
Publication Date: 1984
Reference Count: N/A
Methods for Intercultural Communication Research. International and Intercultural Communication Annual, Volume VIII.
Gudykunst, William B., Ed.; Kim, Young Yun, Ed.
The eighth in a series of publications dealing with aspects of intercultural communication, this volume focuses on approaches to intercultural communication research. The 16 chapters of the volume are arranged into three sections: diverse approaches to research, quantitative approaches, and qualitative approaches. Specific chapters discuss the following topics: (1) general issues in intercultural research, (2) the implications of the sociology of knowledge for conducting research, (3) methodological problems in cross-cultural studies, (4) choices researchers must make in conducting a study, (5) the nature of quantitative research, (6) network analysis, (7) an international standard for the measurement of human emotion, (8) a technique to test whether equivalence has been achieved in translations of research instruments from one language to another, (9) quantitative content analysis, (10) measuring responses to filmed interpersonal conflict, (11) qualitative research methods, (12) qualitative content analysis from a Burkean perspective, (13) naturalistic field research, (14) observational techniques, (15) metaphor analysis, and (16) intercultural rhetoric. (FL)
Descriptors: Communication Research, Content Analysis, Cultural Awareness, Cultural Differences, Field Studies, Intercultural Communication, Language Research, Models, Network Analysis, Observation, Research Design, Research Methodology, Rhetoric, Speech Communication
Sage Publications, Inc., 275 South Beverly Dr., Beverly Hills, CA 90212 ($28.00 cloth, $14.00 paper. Paper copies, only, are also available from the Speech Communication Association, 5105 Backlick Rd., Suite E, Annandale, VA 22003, 10% discount to members, prepaid).
Publication Type: Books; Reports - Research; Information Analyses
Education Level: N/A
Authoring Institution: Speech Communication Association, Annandale, VA.