ERIC Number: ED247450
Record Type: Non-Journal
Publication Date: 1984-Aug
Reference Count: N/A
A Recruitment Package for Postsecondary Vocational Education. Final From August 1, 1983 to August 31, 1984. Final Report.
Waltz, Freddie C.; And Others
This recruitment package consists of materials designed to assist those individuals who are responsible for recruiting students into postsecondary vocational education programs. The package, which may be used either as a guide to establishing and implementing a new promotional policy or as a resource to use when planning a specific promotional effort, contains seven instructional units and a how-to-guide. Addressed in the individual instructional units are the following topics: the nature and rationale of recruitment, marketing, recruitment activities, the role of career information and counseling in recruitment, evaluation, future directions, and a final recruitment product. The how-to guide deals with such aspects of planning and implementing a recruitment program as conducting a needs assessment, preparing marketing materials, writing advertising copy, deciding which media to use, using effective graphics and some tricks of successful promotional campaigns, planning a career awareness program, developing a public-relations proposal outline, and formulating a recruitment calendar. Concluding the package are examples of effective artwork and copy that have been used in recruitment efforts in different areas throughout the country. Appendixes to the volume include sample newspaper articles, sample radio spots, a discussion of advertiser and advertising agency and media relationships, and a description of the Florida CHOICES career-exploration program. (MN)
Descriptors: Advertising, Career Counseling, Commercial Art, Counselor Role, Guidelines, Instructional Materials, Marketing, Mass Media, Postsecondary Education, Program Development, Program Implementation, Public Relations, Publicity, Resource Materials, Student Recruitment, Two Year Colleges, Vocational Education, Writing (Composition)
Publication Type: Guides - Non-Classroom
Education Level: N/A
Sponsor: Florida State Dept. of Education, Tallahassee. Div. of Vocational Education.
Authoring Institution: Florida Univ., Gainesville. Inst. of Food and Agricultural Sciences.