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ERIC Number: ED247393
Record Type: Non-Journal
Publication Date: 1984-Jun
Pages: 616
Abstractor: N/A
Reference Count: N/A
Agricultural Business Sales and Marketing. Instructor's Guide. Volume 16, Number 1.
Stewart, Bob R.; And Others
This curriculum guide, intended for junior and senior students of vocational agriculture, contains nine units designed to develop competencies needed in agribusiness. Each unit contains 3 to 11 lessons on topics that include the nature of agribusiness, human relations in agribusiness, verbal and written communication, selling and salesmanship, advertising, business procedures and records, personal growth and management, and microcomputers in agribusiness. For each unit, objectives, competencies to be developed, motivational techniques or interest approaches, references and materials, and evaluation techniques are suggested. Lessons consist of study questions, teaching procedures, discussion questions with answers, suggested activities, evaluation tests with answers, and handouts. A competency profile is provided for convenient recordkeeping. (KC)
Instructional Materials Laboratory, 10 Industrial Education Bldg., University of Missouri-Columbia, Columbia, MO 65211 (Catalog No. AG-51-I).
Publication Type: Guides - Classroom - Teacher
Education Level: N/A
Audience: Teachers; Practitioners
Language: English
Sponsor: Missouri State Dept. of Elementary and Secondary Education, Jefferson City. Div. of Career and Adult Education.
Authoring Institution: Missouri Univ., Columbia. Instructional Materials Lab.; Missouri Univ., Columbia. Dept. of Practical Arts and Vocational-Technical Education.
Identifiers - Location: Missouri