ERIC Number: ED246506
Record Type: RIE
Publication Date: 1984-May
Reference Count: 0
Using the Case Study Method in Organizational Communication Classes: Developing Students' Insight, Knowledge, and Creativity.
Kreps, Gary L.
The case study method, a technique for examining realistic organizational problems through systematic analysis, is a very useful tool in the organizational communication class. Case analysis involves the identification and examination of salient issues causing the problems that organizational members are experiencing, as well as the development of strategies for addressing those issues. The case method, which is particularly well suited for aiding students in learning about complex organizational phenomena, helps students both recognize the role of communication in effective organizational functioning and expand their knowledge of organizational research and theory, fostering their analytical insight into the nature of organizational processes. It also helps instructors to generate class discussion and to illustrate and clarify important organizational concepts. The most important prerequisite for case analysis is the instructor's ability to set a conducive atmosphere. The quality of case analysis is largely dependent on the quality of the case history presented. The case must be carefully selected or prepared to reflect course information and demonstrate important theories in organizational communication, to enable students to apply their knowledge to the analysis. (HTH)
Publication Type: Opinion Papers; Speeches/Meeting Papers; Guides - Classroom - Teacher
Education Level: N/A
Audience: Practitioners; Teachers
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the International Communication Association (34th, San Francisco, CA, May 24-28, 1984).