ERIC Number: ED246474
Record Type: RIE
Publication Date: 1984-Apr
Reference Count: 0
Bridging the Gap: From Ivory to Corporate Tower. Proceedings of the ABCA Midwest Regional Conference (Ames, Iowa, April 19-20, 1984).
Pearson, Patricia, Ed.
Proceedings drawn from a conference on business communication, the 21 papers in this collection are grouped under the headings Corporate Tower Views, Bridging the Gap, and Ivory Tower Views to better reflect the joint concerns of professional communicators on the job as well as the concerns of those who teach business communication. Among the topics covered in the papers are (1) conducting reserch in the history of business communication, (2) communication workshops for staff development, (3) factors that influence the attitude toward video display terminals, (4) making proposal writing real in the classroom, (5) how to write a book, (6) consulting with the corporate community while improving teaching methods, (7) career placement procedures, (8) communications and revolution in the airlines, (9) communication audits to teach communication concepts, (10) organizational communications and a public school tax election, (11) practical approaches to integrating business communications into the accounting curriculum, (12) word processing in business writing classes, and (13) using computer assisted instruction to teach business communication. (HOD)
Publication Type: Collected Works - Proceedings
Education Level: N/A
Authoring Institution: American Business Communication Association, Urbana, IL.