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ERIC Number: ED246465
Record Type: RIE
Publication Date: 1984-Aug
Pages: 34
Abstractor: N/A
Reference Count: 0
Contradictions and Cross Purposes in Alcohol Usage in Media and Society: An Ironic Focus.
Burd, Gene
Focusing on a serious social problem that links mass communication and society, this paper uses the techniques of irony and meta-research to examine the paradoxial discrepancies between the intent of acts and the outcomes of actions in social and media policy in the culture of alcohol. It examines the history and folklore of alcohol and community; the role of alcohol in journalism, humor, language, music, films and television, politics, and advertising; and the relationship of sports, media, and alcohol. In addition, the paper discusses alcohol and the newer minority cultures (the aged, women, gays, the handicapped), as well as those cultures of race and ethnicity. It directs attention toward the "alcohol minority" community and to the media coverage of the problems of alcohol. In conclusion, the paper suggests a more appropriate agenda for social action and research and notes how drinking is interwoven with the nature of urban culture. (Author/FL)
Publication Type: Information Analyses; Speeches/Meeting Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (67th, Gainesville, FL, August 5-8, 1984).