ERIC Number: ED246459
Record Type: RIE
Publication Date: 1984-Aug-6
Reference Count: 0
Designing a Prospective Admissions Test for Public Relations Majors.
Yagle, Pamela D.; McCartney, Hunter P.
To facilitate the design of an admissions test for students wishing to study public relations at West Virginia University (Morgantown), a study used data from the academic records of 2,100 students and graduates and their performance on the Journalism Proficiency Examination. The measure used was their academic and professional success compared to the number of times subjects attempted the test. It was discovered that of the students who passed the exam, 41.4% succeeded on the first attempt, 53.2% on the second, and 5.4% on the third. To design an effective test, the study proposes an exam that totals 400 points and includes seven categories, including attitude, creativity, motivation, personality, problem solving, skills, and writing. Guidelines for administering the test were modeled after the Law School Admissions Test, but on a smaller scale due to the age and lack of academic advancement of incoming students. Overall, it was noted that admissions tests seem to be beneficial because students learn the performance criteria expected of journalism graduates, can make career decisions based on these criteria, and are able to assess their aspirations and potential. (CRH)
Publication Type: Reports - Research; Speeches/Meeting Papers
Education Level: N/A
Authoring Institution: N/A
Note: Paper presented at the Annual Meeting of the Association for Education in Journalism and Mass Communication (67th, Gainesville, FL, August 5-8, 1984).